“When Gary Bernier asked me if I would write a review of their new book, “5 Silver Bullets,” I knew that he and his co-author Stephen Semple would deliver a well-thought-out book. They didn’t disappoint.

In the 120 pages of the manuscript, they describe the 5 Silver Bullets that every practice/business needs to master to be financially successful. At first, I didn’t think business success could be determined by just 5 factors, but after reading the book almost twice, I understand why.

As a now retired oral surgeon with 11 years in active duty practice and 33 years in private practice, I can say without doubt how important this book is to any medical / dental practitioner who wishes to pursue private practice, starting at the very beginning of your journey. The days of blissfully ignoring how important marketing principles are, assuming the quality of your craft will be the sole determinant of your success, well those days are gone if you intend to accept as little insurance as possible. As you read the book, you’ll understand the importance of the other 4 bullets.

These authors are gifted marketers who speak from a lot of years of experience. I have a bad habit of shelving most of the books I start reading with book marks. I’m sure you understand what that means. This book, however, you’ll not only want to finish, but likely re-read … and re-read.

May their words of wisdom bring you the success you desire.”


Dr Ted Grellner
Theodore J Grellner DDS
Tampa, FL